“With so many budgets being tightened, many marketing professionals are taking it upon themselves to learn the secrets behind search engine optimization methods. One simple Google search will reveal a wealth of information, including some of the top 10 search engine optimization tips.

For beginners, SEO commences with a top quality website, equipped with top-notch content material and fully optimized graphics.

You will definitely also need to make sure the web page speed loads accurately as this would have an influence on the rankings .

The moment you have identified your website is the ideal it can be, it’s time for you to start adopting the best 10 SEO tips.

All these top ten search engine optimization points will help get you in progress:

1. Do the Search engine optimization keyword research by inputting in your phrase or word into the Search engines Adwords Keyword Tool.

2. Focus your SEO efforts on only one or two longer-tail keywords; establishing what is referred as ‘link equity’. Undertaking this will offer you better rankings. The video below by seo las vegas demonstrates how long tail keywords can be found via the Google Keyword Planner tool

3. Ensure that your links consist of the valid hyperlink back to a website. Also, ensure that you examine your link is working.

4. Begin designing links daily back to your website. Assign one hour or more daily to this committed work.

5. Bear in mind, it’s regarding the links! The greater links or prospects for your site, the better!

6. Ensure your links are designed through exclusively approved strategies, like forums, submitting articles, and weblog commenting.

7. Attempt to put emphasis on a single link-building technique and develop links using such method.

8. Always make it a habit of conducting 50 to 100 links to your site monthly utilizing only this type of method.

9. Simply use moral SEO procedures. Do not reciprocate link!

10. Be persistent. SEO is a long lasting commitment. You cannot anticipate impressive improvements in just simple. This requires endurance and hard work. Once you get the suspend of things, a website will certainly get the targeted traffic that you desire.

is SEO dead?

Is SEO Dead?

In the modern digital marketing age, many experts claim that Search Engine Optimisation is dead…

Their reasoning is based on what they interpret as a pattern of demise based on changes to the Google algorithm, the rise of social media and the rise of ‘smart’ paid digital ads like real time bidding, retargeting and other ad innovations.

It’s not dead, it’s just different

Think about how SEO was done 10 years ago, build a ton of exact match anchor text links, create some keyword rich on-page content and you’ll see your site rising for your target keywords. Modern SEO algorithms, quite rightly, put the user first. Weak content and spammy backlinks no longer work. Either they are completely ignored by the search engines, or you will be slapped with a ranking penalty for dubious SEO practices. With the Penguin updates that we continually see from Google, great quality content is still king. You are writing about a product, business or event anyway, so why not make that content good enough entice a real user? A rule of thumb; if you read your off-page content back to yourself and don’t want to find out more by following the backlink, you’re not doing it right!

SEO vs Social Media and Paid Ads

The continual growth of social media and paid ad real-estate online is not the end of SEO… Here’s why:

·Social Media is just that: It’s social! You don’t go round to a friends’ party and try sell him weight loss pills or non-stick frying pans, so why do we attempt to encroach on people’s lives while they are sharing real moments digitally? There is a reason that nearly every digital business reports far lower conversion rates in the social media space when compared to SEO, and the primary reason is that people are mostly on social platforms to connect with other people, not brands and products.

· Paid Ads are slowly taking over the search results. Google now have four pay per click adverts above the organic results, but these are costly, particularly for broad terms. A number one organic ranking gets just as many, if not more clicks, than the top PPC ad and you don’t pay for the organic traffic! Why wouldn’t you want to rank organically? Another factor is that since the Google Panda and Penguin algorithm updates, the top three or four organic positions are generally occupied by reputable websites and this is known to consumers the results of which can be seen in multiple studies conducted around organic click-through rates.

Where do we go from here?

The future of SEO is bright and digital marketers cannot afford to ignore it. Great content, solid on-page and good products or services that attract real reviews, shares, like and backlinks are what will drive ranking in the future. Search engines are becoming wise to manipulation of their algorithms and this means that the future SEO executive will be more of a ‘digital promoter’ that encourages real interaction and less of a ‘only for the search engines’ thinker.  Here’s a video of what some experts think is next for SEO.

Remember, if Googlebot was your boss, would you be happy to show him or her your content, on-page improvements and backlinks? If the answer is no, then yes, SEO is dead… It’s dead until you change your methodology.